About us

Heraldrys Institute of Rome, more briefly HIR, is a group of heraldry scholars with the aim of creating a worldwide archive of the coats of arms of noble and notable families.

HIR is entirely self-financed, most of the income comes from the sale of heraldic research and coats of arms.

Privacy statement

What personal data we collect and why we collect them


To process your orders HIS provides several payment options, creates a simple checkout procedure for you, verifies that your payment has been received and complies with the requirements of our Terms and Conditions, including invoice processing, delivery, customization services. The order cannot be completed if our fraud detection solutions flag your transaction as suspicious and potentially fraudulent. The payment fraud detection system follows an automated decision-making process and is necessary to allow us to conclude the contract with you. The data we collect to execute your order are:

  • Complete identity data for billing
  • Complete identity data for shipping if different from billing information
  • Contact Email, the telephone is required only for orders of products shipped by courier
  • Information on payments, purchases and transactions
  • Navigation data and location

The data of the orders are kept in the manner and time required by the current legislation, however always with diligence and security.


When visitors leave comments on the site, we collect the data shown in the comments form as well as the visitor’s IP address and browser user agent string to facilitate spam detection.

An anonymized string created from your email address (otherwise called a hash) can be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After your comment is approved, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images that include embedded location data (EXIF GPS). Visitors to the website can download and extract any location data from images on the website

Contact forms

Personal data any information concerning an interested party, with particular reference to an identifier such as the name, an identification number, location data, an online identifier or one or more characteristic elements of his physical, physiological, genetic, psychic, economic identity , cultural or social – cf. art. 4, c. 1, no. 1 GDPR.

We inform you, pursuant to EU Regulation 2016/679, general regulation on data protection, that the personal data you provide or otherwise acquired by the same in compliance with the laws in force, may be processed, in compliance with the aforementioned law. and confidentiality obligations.

It is understood that HIR may, if provided by you (should you decide to insert them in the contact request form) and with your authorization, process your data relating to heraldic and genealogical information

The processing of personal data must be understood as: “any operation or set of operations, carried out with or without the aid of automated processes and applied to personal data or a set of personal data, such as the collection, registration, organization, structuring , storage, adaptation or modification, extraction, consultation, use, communication by transmission, dissemination or any other form of making available, comparison or interconnection, limitation, cancellation or the destruction”.

The data subject must be understood as: “identified or identifiable natural person”.


If you leave a comment on our site, you can choose to save your name, email address and website in cookies. They are used for your convenience so that you do not have to re-enter your details when you leave another comment. These cookies will last for one year.

If you visit the login page, a temporary cookie will be set to determine if your browser accepts cookies. This cookie contains no personal data and is deleted when you close your browser

When you log in, several cookies will be set to save your login information and your screen display options. Login cookies last for two days and screen options cookies last for one year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie does not include personal data, but simply indicates the ID of the article just edited. It expires after 1 day.

Technical Cookies and Cookies serving aggregated statistical purposes

  1. Activity strictly necessary for the functioning of the Service. This Application uses Cookies to save the User’s session and to carry out other activities that are strictly necessary for the operation of this Application, for example in relation to the distribution of traffic or shopping in our webstore.
  2. Activity regarding the saving of preferences, optimization, and statistics. This Application uses Cookies to save browsing preferences and to optimize the User’s browsing experience. Among these Cookies are, for example, those used for the setting of language and currency preferences or for the management of first party statistics employed directly by the Owner of the site.

Other types of Cookies or third parties that install Cookies

Some of the services listed below collect statistics in an anonymized and aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties.

If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge.

Google Analytics (Google Inc.).

Google uses cookies to track visitors on this web site and Google will record activities of visitors in full compliance with current privacy laws. The link to google privacy policy is: https://www.google.com/intl/it_ALL/analytics/learn/privacy.html Google Adsense (Google Inc.). Google uses cookies to serve ads on the site, and that Google will adapt the ads based on visitors and members browsing other sites. The link to google privacy policy is: https://policies.google.com/privacy


It is an application that uses cookies to manage the preferences of its members. The link to privacy is: https://www.facebook.com/help/325807937506242


MGID uses cookies to serve ads on the site, and that MGID will adapt the ads based on visitors and members browsing other sites. The link to MGID privacy policy is: https://www.mgid.com/privacy-policy

NOTICE: The applications listed above are part of very large networks with various domains and advertising agencies so cookies may also have a different domain.

How to provide or withdraw consent to the installation of Cookies

In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing Cookies.

Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by this website.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer/Edge.

With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.

Notwithstanding the above, the Owner informs that Users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

Owner and Data Controller: Heraldrysinstitute.com

Since the installation of third-party Cookies and other tracking systems through the services used within this Application cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document.

Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies by this Application.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in exactly the same way as if the visitor had visited the other website.

These websites may collect data about you, use cookies, integrate additional third-party tracking and monitor your interaction with them, including tracking your interaction with embedded content if you have an account and are logged in to those websites.

How long do we keep your data

If you leave a comment, the comment and its metadata are kept indefinitely. This is how we can automatically recognize and approve any subsequent comments instead of keeping them in a moderation queue.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit or delete their personal information at any time (except their username which they cannot change). Website administrators can also see and edit this information.

What rights do you have over your data

If you have an account on this site, or have left comments, you can request to receive a file exported from the site with the personal data we hold about you, including any data you have provided to us. You can also request that we delete all personal data concerning you. This does not include any data that we are required to keep for administrative, legal or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.


  1. General: info@heraldrysinstitute.com
  2. Sales: sales@heraldrysinstitute.com
  3. Inquire: domande@heraldrysinstitute.com